A black-and-white image of a female athlete stepping onto a curved treadmill in a pitch-black studio. Her body is backlit by a soft beam of light pouring through a haze behind her, highlighting the silhouette of toned muscles and braided hair. One hand grips the treadmill rail. The world is still. The air feels sacred. She’s entering the ritual. The vibe should outdo a Nike ad: premium, visceral, soul-level performance.